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of 10 card customers will purchase
vacuuming or fragrance machines if
a card reader is on those services. on
average, 78% of the users of express and
in-bay automatic washes are credit card
customers "What's wild, 82 percent of
those purchase the higher or upgraded
wash packages," he pointed out. "The
average sale is $1.50 to $2 higher per car.
It all averages out."
When it Rains...
Did someone say "rain insurance?"
Robert Weber owns a carwash, but he
also owns RainProtection.net. "We offer
financial protection or coverage for any
type of weather-related event. We can
protect somebody and they get paid if a
weather event occurs," he said.
Weber stated: "Farms, Pga golf,
the super Bowl, and many different
industries are using it. If you own a
carwash, you don't know if you are open
the next day. You are at the mercy of the
weather. If it rains, you have to close."
To explain how it works in a nutshell,
he said, "We had the rainiest June in 100
years in new York. We got over 10 inches
of rain. The carwash was only open
five days and even those were terrible
because it was forecast to rain the next
day. Friends in the carwash business
were crying the blues because they didn't
have our product."
"There's a deductible," he said,
outlining one policy program.
For instance, he says, "Rain Protection.
net has to pay $1000 for every inch
of rain after the first 2 inches. When
it rained 10 inches, the company
subtracted the 2-inch deductible and my
carwash received $8,000 to cover rent
and expenses."
"We're not looking to win the lottery,
but to make sure we don't lose money
and that you have money to cover
expenses."
"This policy on my wash company
cost me about $1,900 for the month. It's
called the Rainy season Contract."
You could say even when there's a sea
of umbrellas outside, he's still smiling.
Wendi Winters is a freelance writer who
lives in Annapolis, Maryland.
WashTrends / Fall 2009