by Chadwick Martin Bailey and iModerate Research Technologies surveyed over 1,500 people to reveal that people are more likely to
purchase and recommend products/services from brands they follow in social media.
· People are 51% more likely to purchase products from brands they follow on Facebook.
· 60% of people are more likely to recommend a brand once they become a fan of it on Facebook.
· 79% of people are more likely to recommend a brand once they become a follower of it on Twitter.
If this doesn't convince all the social media skeptics out there to sign up for Twitter and Facebook accounts, I don't know what will.
While these statistics alone are impressive, perhaps the most important takeaway from the study's results is the motivating factor
behind people's social media engagement with brands. You guessed it: offers. While some indicated they followed a brand just for the
sake of showing support, most people are in it for the goods. They want something in return, such as a discount, new information or
remarkable content.
and fans with valuable content and marketing offers in order to be successful in keeping them--many of which are potential
customers--engaged with and excited about your brand. Followers desire a brand presence that is worthy of their support and
appreciation. In exchange for their support, you need to give them something in return.
Our suggestions? It's simple, really.
1. Sign up for Facebook and Twitter if you haven't already.
2. Start creating interesting content, whether in the form
of blog articles, webinars, videos, etc.
3. Share this content with your social media followers.
(We think you'll find that you'll be rewarded with more
followers, more leads, and ultimately, more sales!)
Successful online relationships are just like successful
offline relationships. You wouldn't expect to develop a
mutually beneficial relationship by always taking and
never giving something back, would you?
The above article is posted by Pamela Seiple on Thu, Mar 18, 2010 @ 11:48 aM.
advancing and trying to learn and gather new strategies to
reach the target customer. Information gathering has always
been one of my strong points in business development for
sales and marketing. Twittering, reading and learning from
others have been a "trend" for me. Build a relationship
with people using social media, and always remember to
"continue the conversation."
Cheryl Kinney is willing to help anyone in the carwash business
with building your business on twitter. Cheryl@WashTrends.com