neTwoRkIng seRvIce THaT allows
you To answeR THe quesTIon,
"wHaT's HappenIng?" short text-based
messages of up to 140 characters known as
"tweets" can be displayed on the author's
profile page and delivered to the author's
subscribers, known as "followers." senders
can restrict delivery to those in their
circle of friends or, by default, allow open
access. The short format of the "tweet"
allows quick information sharing, opening
up the author's circle of contacts to an
ever-growing community of like-minded
people. and, it definitely improves website
linking. users can easily link from Twitter
messages directly to Facebook pages for
more detailed information about your
business.
Facebook, also a free social networking
website, is the fourth largest website,
with more than 350 million active users
worldwide, and it reaches out to all ages.
posting on Facebook has a viral effect. all
it takes is one person becoming a "fan"
of your carwash or posting a positive
has many Facebook friends who will read
these comments, which in turn creates
free advertising for your business.
Ryan carlson is Director of Marketing
for washcard systems in Hugo, Minnesota,
and has been cited in multiple media
outlets as an authority on consumer
buying trends and carwash promotional
marketing technologies. washTrends
recently talked with him about today's
social media phenomena and its
revolutionary impact on the carwash
industry.
are most relevant to today's carwash
operators?
fastest-growing marketing tools," says
carlson. "Facebook is where conversation
happens. It is the `word of mouth' of today's
technical world and is all about building
trust through conversation. and Twitter is
like subscribing to a quick news service."