Car Wash, in boise and Meridian,
idaho, launChed a publiCity
CaMpaign using soCial Media,
tWitter and faCebook, as Well as
traditional neWs Media and the
CoMpany's dual 6'x15' eleCtroniC
signs at the boise loCation.
the signs, located at a 54,000-vehicle
intersection, have been leveraged as a
core part of the campaign.
the facebook page is the backbone
of the effort, displaying a behind-the-
scenes photo gallery, videos from fans
at the car wash and local tv news
coverage. also included are hours, prices
and location, contact information,
dozens of comments from fans, as well
as news releases about a third location
and charitable donations. there is also
a program to display local artists on the
electronic signs and an art gallery of
paintings and photos from local artists
that have already run on the signs.
a twitter feed sends out car wash
trivia and directs people to Metro express
facebook to write on the wall and get a
free car wash. the feed also invites artists
to submit work, has links to news media
stories about Metro express, announces
charitable programs, and discusses local
and national issues relevant to car washes.
as a result of the social media
campaign, Metro express has 120
facebook fans that are periodically
updated. the company has generated
considerable word-of-mouth among
artists and fans on facebook and twitter.
in addition, their efforts have attracted
coverage from marketing bloggers for
innovative methods.
local television news stations also
have broadcast highly favorable stories
about the art displays, charitable
programs and in-house videos on the
facebook page. a twitter conversation
award.
"i firmly believe a successful company
should be at the forefront of its industry
in all aspects," said owner bill Martin.
"We started using the new tools of social
media in January and have considerably
boosted our company's profile and
strengthened our position as the
dominant car wash in the region."
praCtiCed environMental
steWardship for More than
24 years by providing the
professional vehiCle Washing
industry and operators With
innovative, environMentally
friendly engineering
teChnologies. products such
as purCleanTM spot-free rinse and
purWaterTM recovery system were
designed to effectively enhance wash
quality and reduce operating costs. "all of
honored to have the purWater recovery
system selected as the trendsetter product
of the year," says president gary hirsh.
the purWater recovery system was
designed and engineered to provide the
professional car wash operator with an
intelligent physical solution to reduce
rising water and sewer costs by as much
as 80% while consistently providing
high quality (5-Micron quality) water to
the targeted wash. the patent-pending
purWater succession self-purging