of XpresSystems, developed the Xpres pay
system utilizing RFID for a car wash customer
loyalty program. "Brian has the rare ability of
seeing a need and acting on it. Many people
see a need but never act on it," says Pawlik. "I
admire his ability to take action and be a risk
taker, taking on the challenge of developing the
solution that was needed."
"We saw a need for a safe, secure way to
sell a car wash, so a customer could get a wash
without having to produce cash or credit card,"
says Dohm. "We determined that RFID was
the solution; however, this solution needed to
be compatible with different entry systems.
I believe we have succeeded in providing
compatibility, reliability, security and ease of
use with the XpresWash system."
worked with numerous car wash operators
on wash menus and packages," says David
West of Washtech. "His creativity and market
insight have created thousands of dollars in
revenues for those operators who have taken
his recommendations. He has taken car wash
solutions from an expense to a way of making
additional car wash income. I think this is a
trend and one I hope continues. "
"Lustra car care is about consistent high
quality innovative products that strive to wow
the end-user consumer with its quality and
programs," says Mooney. "Our philosophy is if
we can raise consumer satisfaction levels, then
we surely will positively impact the bottom
line for the wash operator. We do this through
our distribution network that not only delivers
our products but also services them on a
regularly scheduled basis, making the process
mutually profitable. This way we feel the
operator can rest assured that the consumer is
receiving the proper amount of products to get
the highest quality wash while knowing cost
per applications are in line as well."
solutions for helping car wash operators grow their businesses.
The winner is Mark Curtis, Splash Car Wash, in Stamford,
Connecticut. (www.splashcarwashes.com) See page 7.
application of neuromarketing in the car wash
industry. Neuromarketing is based on scientific
data that shows how the decision-making part
of the brain responds to information. This
information can be used in signage, menus,
and, what's most important, can help turn
poorly performing businesses around into
big winners. "The car wash industry will soon
realize that they must have a more than passing
knowledge of neuromarketing and its impact
on revenues," says Powell. "More and more
of the marketing world are constructing sales
approaches, marketing materials and signs to
use this powerful system of communication
with consumers. In the future, the improvement
of the car wash average ticket will rely on these
types of influence sales."
"I truly respect Perry and the work that he
is doing in this industry," says Ryan Carlson,
Wash Industry Marketing Specialist with
WashIdeas.com. "Perry has been a pioneer in
this industry by trying new things, not just
re-hashing old ideas. His educational seminars
and wash business consulting make use of
cutting edge research, and he is the foremost
expert on neuromarketing in the car wash
industry," continues Carlson. "What really
impresses me about Perry is that he is willing to
tell wash operators what they NEED to know,
not necessarily what they want to hear. I've seen
businesses turned around when an organization
embraces Perry's strategies and finally learns
how to sell a car wash, not just clean a car.
According to Perry, there is always a better and
more profitable solution than discounting."