since 1981 and represents the epitome of
what a successful car wash should be. Splash
has developed and implemented dynamic,
comprehensive marketing programs that
transcend generational interests. Marketing
programs include coupons, gift cards,
loyalty programs, cross promotions with
local businesses on their Web sites and
a comprehensive fundraising program
that includes training and signage. Splash
effectively utilizes PR in promoting various
events targeted to different communities and
hosts events to raise money for community
causes throughout the year. They also offer
training to their large employee base and
capitalize on their expertise in managing and
marketing car washes by offering their services
to other car wash operators. Splash keeps its
Web site updated, utilizing it effectively. The
company also has a Facebook page. A news
posting on their Web site states, "We here at
Splash are very proud to have been mentioned
in a recent article in the Wall Street Journal.
This piece focused on the value of car wash
brands and service nationwide. Without our
knowledge, the reporters visited four car wash
chains across the country to test their services.
One of the sites they chose was our White
Plains location. We think they liked what they
saw because they wrote, `At $13.99, Splash's
Full Service Wash was the best value of the
washes we tried.' "
exemplary for helping car wash operators grow their businesses. The winner is Metro Express Car
Wash, Boise and Meridian, Idaho. (www.metroexpresscarwash.com) See page 8.
innovation and customer loyalty and has remained at the
forefront of the car wash industry by utilizing their unlimited
monthly Wash Pass System. "We have been running an
unlimited wash pass "monthly wash club" for close to
two years now and have around 10,000 subscribers in the
San Antonio area with six locations," says owner Marcus
Schoenenberger. "We make more money on bad weather
months than we do when washing cars all month! Texas
Shine has created a value appreciated by the customers, which
attributes to our continued success."