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Contents
Summer
2009
Mid-Atlantic
Carwash Association
888.378.9209
http://www.mcacarwash.org
info@mcacarwash.org
Michael Ashley, President
Contributors:
Publisher: Pat Troy
Editor: Sandy Travis-Bildahl
Editorial Advisor: Pam Piro
Designer: Betsy Earley
Project Manager: Alta Campbell
Web Site: Anne Benjamin
Writers:
Brenda Gracely
Sydney Petty
Advertising Sales:
Cheryl Kinney
Support:
Darlene Andrews
Nancy Badertscher
Patty Blakeney
Deb Murnane
Laurie Plemons
Sea Williams
Published by:
Bay Media, Inc.
410.647.8402
http://www.baymed.com
info@baymed.com
© 2009 Bay Media, Inc./Mid-Atlantic
Carwash Association
550M Ritchie Highway, #271
Severna Park, MD 21146
on the cover:
ORIGINAL WATERCOLOR BY
PHYLLIS SAROFF
INDUSTRY NOTES
PAGE 23
BUYER'S GUIDE
PAGE 27
MCA UPCOMING EVENTS
PAGE 28
WASHTRENDS ADVERTISER INDEX
PAGE 28
Phyllis Saroff is
both an illustrator
and fine artist.
She illustrates
children's books,
magazines and
scientific wildlife
pieces, and
exhibits her
fine art in an
Annapolis gallery. She feels fortunate
to be able to paint what she loves,
and it shows in her work. She often
says that she benefited from excellent
teachers and a father who made sure
she could become an artist.
Phyllis@saroffillustration.com
WashTrends Publication Schedule:
Fall 2009: Deadline ­ September 15; Publication Date ­ October;
The NRCC Issue ­ Don't Miss It!
Winter 2010: Deadline ­ January 15; Publication Date ­ February
Spring 2010: Deadline ­ April 15; Publiation Date ­ May
Be sure to check out future deadlines at www.WashTrends.com
A National Publication for Savvy Carwash Owners and Suppliers
I
t's time again for the annual WashTrends Trendsetter Awards.
And this year, the awards have arrived at just the right time.
With the economy limping along, it's inspiring to hear about
all the success and great ideas propelling the car wash industry
forward. In keeping with the awards' intentions to applaud
innovation and share information that can help increase profits,
this year's Trendsetters have plenty of good news to offer.
And now, WashTrends is proud to be breaking ground with its
own communication and technology ventures. We've launched
a new Web site, complete with interactive interviews with car
wash operators as well as archived articles from all of our past
issues. Our esteemed Director of Advertising Sales, Cheryl Kinney,
is now twittering away, communicating with the car wash industry's social media participants.
And, my recent podcast interview, by Ryan Carlson at Wash Ideas, can also be heard now by
visiting our www.washtrends.com Web site.
Trendsetting's in the air this summer and WashTrends is pleased to share all the good news.

Sandy Travis-Bildahl
Editor, WashTrends
WashTrends.com
2009 TRENDSETTER AWARD WINNERS
PAGE 7
2009 TRENDSETTER AWARD NOMINEES
PAGE 10
TWITTERING AWAY TO MORE BUSINESS!
PAGE 15
A CASE FOR CAVALE
PAGE 20
features
http://www.washtrends.com
Want to Advertise?
Call, email, or twitter
Cheryl Kinney at:
ph: 410-647-8402
email: Cheryl@WashTrends.com
twitter: @ckinney
WashTrends
"The Place to be Seen" in the
Carwash Industry"
WashTrends / Summer 2009