FamIlIes rulING ThrouGh The
CeNTurIes, The INTerrelaTeD
puBlIshING empIres ThaT oNCe
CoNTrolleD huGe sWaThs oF
meDIa, aND eveN a popular
NIGhTTIme soap opera From The
mID-1980s.
There are dynasties in the car wash
industry, too, and often for similar
reasons: shared values and vision for the
business, trust, loyalty and a willingness
to work harder than a regular employee.
"It's not for everybody, but it works for
us," said 27-year-old matt Bascom of
Charlottesville, va. he works with his
father, Bill Bascom Jr., 58, owner of Clean
machine Car Wash, and in varying degrees
with his three brothers.
members of four car wash dynasties
talked with Wash Trends Magazine about
the perks and pains of working with family
members.
business as a full-service operation in one
location, and the Bascoms also own five
in-bay automatic operations. yet another
company, Car lovers, has two in-bay
automatic locations and one self-service
and in-bay automatic.
In the five years since his graduation
as a marketing major, matt has gradually
assumed day-to-day operation of the
companies. "Bill's role is in a consulting
role. he's transitioning and is less involved
than he was a few years ago," said matt.
matt's three brothers are involved in
varying degrees in the business. David,
31, had a bigger role until he went to
grad school. living now in Chicago, he
helps with the firm's graphics and Web
site. John, 26, works with one of the
family's related companies, Car lovers
automatics. The youngest brother, Josh,
og
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